By { Misty Milioto

Although they knew each other as teenagers, Leah O’Malley and Tori Robinson weren’t close until nearly a decade after high school. They began comparing notes on their recent breakups, instantly became best friends and soon decided to start an edgy cosmetics and apparel company named Boys Lie. “Leah had reiterated the phrase ‘boys lie’ more than a couple times and it resonated,” notes Robinson. Those two words were exchanged in group texts, Instagram captions and phone conversations, often in reference to their exes, who were also best buds. “To be honest, in a twisted way, heartbreak became our muse,” continues O’Malley. “Everything we’ve been through inspired us to take our pain and turn it into something beautiful.” 

Boys Lie, a line of hoodies, tops, bottoms and bodysuits, is built on the premise that men don’t determine a woman’s worth. Each item represents healing, confidence and empowerment, and fans include Ariana Grande, Halsey and Noah Cyrus. Here, the two brains behind the brand share their thoughts on inspiration, dating and what’s next for Boys Lie.

What has been the most exciting moment for you during this journey?

TR: When Gigi Hadid wore the It’s All Lies, Darling sweatsuit. There may or may have not been some tears of joy and screams shared around. I think for the both of us, sharing the highs and lows has been something super cool. It’s also been cool seeing some celeb fans of the brand and building relationships with them. Gaining support from girls like Ming Lee Simmons and Noah Cyrus, and then having them genuinely want to be a part of the brand’s growth, makes me smile regularly. It feels good to know Leah and I aren’t the only ones who have had ups and downs in relationships, and it’s exciting to see the domino effect the brand can have on others in such positive ways.

What inspires the messages printed on your clothes?

LO: Most of our graphic inspiration comes from simple words or phrases used throughout our daily conversations. I cannot stress this enough: Our lives often feel like a roller coaster, and routine is not something we’re used to. We always find ourselves writing down ideas or saving photos for inspiration the moment we think of or see them. We both have a section in our notes app, which we turn to during moments of artistic writer’s block. 

TR: We try to take powerful words we stumble across, list them out together and push for the ones that resonate with us on more than a personal level. Every day is a battle to make another stride toward our goals and, in the process, we’ve lost a lot. We take the losses as seriously as we take our wins, and we just try to grow from both the negatives and the positives as much as we can. All of our inspiration has come from relationships with friends, best friends, family members, exes and even the brand’s fans.

How would you each describe your personal style? 

TR: I would describe my personal style as whatever my mood is, paired with confidence. It’s like when someone asks me my favorite color, some days it’s neon yellow and some days it’s black. The people around me have definitely helped me round out my personal style, too. I have so many friends and family in the fashion and cosmetics industry. Everyone I surround myself with has such a unique IQ for style that I enjoy bouncing off of what I see and putting my own spin on it. In part, it’s what has helped us create such a diverse color scheme and eye-catching designs right off the bat. My personal style changes and adapts as I do in my environment. It’s a living thing.

LO: Tori and I have never been afraid to be bold, sexy, funky and chic. Our personal styles have evolved so much throughout the years. But right now, I can say that we are both into comfortable streetwear. I also enjoy being different and wearing something that other people would think is strange. If someone thinks what I’m wearing is weird, I automatically think it’s cool. 

Do you have an upcoming Fall 2019 line? 

TR: We do have a fall line coming out. We are going to begin launching new products every month and will be discontinuing a majority of our restocks. All of our items will be discontinued after the initial drop per month. Like our previous dating histories, we find it best to move forward and not dwell on past experiences, just learn from them.

What is your go-to look for a hot new date? 

TR: I strongly believe in our comfort clothes and being able to switch them around to something that is more chic. We recently dropped this 1-800-BOYS LIE T-shirt that I am obsessed with, and it pairs so nicely with a blazer, jeans and heels.

LO: I think the most important thing when going on a hot new date is making sure you are dressed head to toe in whatever makes you uniquely you. My go-to first date outfit usually consists of jeans, a leather jacket and booties.

What do you think about today’s dating scene?

TR: Today’s dating scene is so confusing and misleading in my point of view. My boyfriend and I met at Coachella a few years ago, and we would hang out randomly through mutual friends. I’ve tried the whole dating app thing, but it gives me weird anxieties. What I do think is good about dating apps and social platforms like Instagram is that it does give you potential to meet someone you may not ever come across in your day-to-day. What’s cool, too, is Leah has had one of these dating app success stories with her current boyfriend, and I love that both our boyfriends get along really well together. 

LO: Today’s dating scene can either be extremely bizarre or really beneficial. Honestly, for me it was super beneficial. However, I know a ton of friends who have gone on countless dates, all through an app, but haven’t had much luck. It’s almost a shame that I can’t really imagine a world where you had to organically meet your partner in public without even planning it. But hey, I guess this is 2019.

What is your best fashion advice for a woman going through a tough breakup?

TR: I think the best style advice for any woman is to be comfortable in who they are and whatever they choose to wear. We are all healing in our own ways and although what we wear doesn’t establish who we are, it can make us feel more like ourselves. Be confident in what you put on, even though others might see it differently. You are you and, at the end of the day, the only person you will have is you. Love yourself. You deserve it.

LO: To all the women out there: Wear whatever you want to wear. Don’t let the pressures of society fuel your mind into thinking you have to be anyone else but yourself. If you are going through a tough breakup, just try and tell yourself that now is your time to shine. 

What are your future plans for Boys Lie? 

TR: We hope to open up to more retailers, do some collaborations and really also grow the line to develop into something more lifestyle.

LO: We’ve started pushing for lifestyle concepts and created a blog on our site called “Girl Talk,” where girls can share their stories anonymously. We were so excited for this feature because there’s nothing like a badass Boys Lie story. We’ve gotten great feedback from it so far. It’s also a blast to read these crazy stories sent in. We aim to put together a couple of compilation videos where girls can actually record themselves while sharing their story. Tori and I also want to be able to share our own experiences with our customers. Sharing stories is one of the best ways to bond, and it will allow us to create a community—a Boys Lie army. 

If you could design for anyone, past or present, who would it be and why? 

LO: This might sound crazy, but I would design for myself and Tori, three years ago. It was around the time that we were both going through two really tough breakups. Personally, I really needed that inspiration or boost of confidence that Boys Lie brings. With that being said, I honestly wouldn’t change a thing, because that’s also when Boys Lie became a discussion. If it weren’t for those tough times of heartache and pain, we would have never had the inspiration to create something like this. 

Any final thoughts?

TR: Boys Lie is a movement. It’s a motion of self-development and uniting people to stand together when they feel heartbroken. As cliché as it sounds, it’s so easy to put hatred out to the world, and social media can make it easy to highlight our insecurities. While I know the name Boys Lie might be interpreted as negative, it’s really meant to be an expression of self-worth that speaks to how Leah and I have both realized the way we deserve to be treated. 

LO: Boys lie, men don’t.