M O N T A L P I
Interview} Ken Waller
Interview with Director of Marketing Chris Hartwig
KW: Can you tell us how Mont Apli was started? The history.
CH: Mont Alpi is the smallest Alp in Europe. Mont Alpi was founded by a South African family who are 1st generation immigrants from Switzerland. With a family history of watchmaking.
The founders have focused on style and function living in harmony. The grill category was lacking in style and function. Anything special ended up being extremely expensive and required builders, permits etc.
Mont Alpi was designed to be a plug and play outdoor kitchen that is ready to go, it is fully assembled and wheels out of the crate, the range offers 72 different shape options and 3 styles (stainless, black stainless and Art-wood)
Mont Alpi was designed to be a plug and play outdoor kitchen that is ready to go, it is fully assembled and wheels out of the crate, the range offers 72 different shape options and 3 styles (stainless, black stainless and Art-wood)
KW: Has the company always focused on Outdoor Grille’s?
CH: Yes, the company has focused on grills since inception.
KW: What other products do you offer?
CH: Outdoor beer taps, fridges and prep carts.
KW: What makes Mont Alpi a leader in the industry?
CH: The ability to buy a fully custom outdoor kitchen with a lifetime warranty that is suitable for any space and budget. No builders, no permits and no fuss. Perfect product made easy.
KW: Who is Mont Alpi’s typical consumer?
CH: Cooking and entertaining enthusiast who love life, love family and friends and value connection (emotive).
30 to 65 year old men and woman with a family income of $200k or more.
KW: Any plans for new products?
CH: We have just launched our prep cart and Artwood series, these products are new to us and selling very well, they are filling definite gaps within the market.
To find out more about Mont Alpi visit https://www.montalpionline.com/