C L A U D I U C E N G H E R
Interview} Tere Maurel
Photographs} John Russo
TM: How did you get into CG and specialize in architecture, product, and advertising?
CC: My journey into CG began with architecture, naturally leading me to specialize in visualization. I recognized that the skills I developed in CG have broad applications in product design and advertising, presenting diverse and exciting challenges.
TW: What is your studio’s philosophy for architectural visualization? What makes you different?
CC: Our philosophy is rooted in a deep understanding of our clients’ visions, unwavering attention to detail, clear communication, and an unrelenting pursuit of realism. Our diverse background in CG sets us apart, giving us a unique edge in the industry.
TW: How do you approach collaborations with clients?
CC: Clear and consistent communication is key in developing a business relationship. We actively listen to fully grasp our clients’ goals and provide regular updates with visual progress reports. This ensures an efficient and effective collaboration every time.
TW: What are the expectations of luxury clients, and how do you adapt?
CC: Luxury clients expect nothing less than perfection and brand alignment. We rise to the occasion by delivering meticulous detail, maintaining refined communication, and capturing their brand essence to create a true sense of exclusivity.
TW How do you keep up with new CG technologies?
CC: We are committed to staying ahead by investing in training, monitoring industry trends, and rigorously evaluating new tools for their practical value.
TW: What personal qualities have been crucial to your success?
CC: Resilience, adaptability, a strong work ethic, and an undeniable passion for the craft are critical. Additionally, exceptional communication skills are essential for building robust client relationships and effectively managing our team.
TW: What keeps you passionate about your work?
CC: The thrill of bringing visions to life and the continuous evolution of the field drive my passion.
TW: What are your broader goals for your studio and work in CG?
CC: We are determined to push the boundaries of visual storytelling and enhance communication across industries. Our goal is to be recognized for our high-quality visuals, innovative approaches, and strong client partnerships. Personally, I am committed to evolving as an artist and a leader in this ever-changing field.
To find out more about Claudiu Cengher @blackformstudio