Interview by { Kelly Schneider
Edited by { Bonnie Davidson
Photography by { Lapo Quagli
The 26-year-old grandson of leather goods legend Salvatore Ferragamo, Edoardo Ferragamo—better known as EDO (short for Electronic Dance Organization)—realized at an early age that his destiny was not to go into the family business. Instead, the scion picked up an electric guitar, began composing and playing music, and developed a unique sound. Born and bred in Italy, he now lives in New York City. In February 2019, he helped close out New York Fashion Week by performing all of the tracks from his debut EP, including the catchy single, “Common People,” at a party packed with models, fashion industry insiders and his compatriots on the social scene.
What first inspired you to become a musician?
I was a kid when I saw the film School of Rock, and I was instantly fascinated by the sound of the electric guitar. I started playing guitar at 12 years old. I fell in love with it immediately and by the time I was 15 or 16, I knew that music was going to be the main aspect in my life. Some of my top memories include forming my rock band in high school, playing my first gig outside Italy [in Sofia, Bulgaria] and leaving home to attend Berklee College of Music [in Boston].
Was it difficult to turn your dreams into reality?
Life is a wonderful journey. I’ve been waiting to release my project for a long time. From realizing that you have a passion for something to putting together a body of work, it seems like there is an ocean of obstacles (work, practice, writing, difficulties, etc.). However, when the passion and love for what you are doing is strong, there is nothing that can stop you!
Who are your favorite musicians?
One of my favorites is definitely John Mayer, because he’s just an amazing musician, songwriter and guitar player. I grew up listening and playing all the classic rock records from Led Zeppelin to Pink Floyd to Guns N’ Roses. While at Berklee, though, I came across funk, pop, some jazz and, later on, electronic music. I love Dua Lipa, Foster the People, Andrea Bocelli, Greta Van Fleet, Ed Sheeran, Halsey, Post Malone… just to name a few. My current playlist also includes Mark Ronson, Mike Stern, Coldplay, Andrea Bocelli and myself!
How do you describe your sound?
It’s a very uplifting, up-to-date pop sound with urban influence and a lot of organic sounds. Guitar is my main instrument.
Is there a message in your lyrics or do you prefer listeners find their own meaning in order to make your songs personal to them?
It’s always very nice when a fan can personally relate to a song, and it is always for different reasons. My songs talk about different emotions and periods of my life. I try to send positive and uplifting messages through my lyrics and also through my artistic brand. “Common People” is an uplifting song that talks about humanity. With all that is happening in the world right now, I wish for this song to give some positive energy to those who listen to it.
What was it like growing up in an iconic Italian family?
It was fantastic! I feel 100-percent Italian and growing up in Italy gives you a cultural background that is priceless. My family has been very supportive in my career and growth, they taught me what it means to work hard to achieve your goals, and to put attention to details.
Are most of your family members creative?
My family is very big. They are all different. I have to say my siblings are all very creative in different ways and also very entrepreneurial. My sister, Sole, is a wonderful artist. She designs and creates outstanding wearable pieces made from leather. My brother, Riccardo, has a super interesting startup in the healthy juice space, Veggie Wave, and my sister Martina is now studying acting.
Are you drawn to fashion at all?
I like to understand what’s trending in the fashion world. Not only from the big fashion houses, but also from the up-and-coming brands.
What is your go-to outfit and favorite scent?
On a day in the studio, jeans and T-shirt. Nighttime and events, a colorful suit. My favorite brands are Salvatore Ferragamo, Nike, Club Monaco and Ralph Lauren. My cologne of choice is Tom Ford or Ferragamo.
What are your plans for the coming year?
We have lots of music coming out. First, the acoustic version of “Common People.” We shot a live video in Italy for an arrangement I did with Roberto Baldi for a small orchestra, OGI (Young Orchestra of Italy). I am very excited about this one. Then the rest of the EP will also release in 2019. Not to mention lots of shows and performances coming up.
What are your long-term goals?
Well, I want to keep doing this for the rest of my life. I want to keep improving and become more and more successful. I hope my songs can reach as many people as possible and I will be able to perform in the most iconic venues in the world. I love collaborating with other artists. As you can see, my first EP has a few collaborations. Cayenne Noluck is an amazing rapper and singer and we wrote many songs together. I’m open for what’s next.
Other than music, what are your hobbies or interests?
I love sports, working out and having a healthy lifestyle. As a good Italian, I have a strong passion for good food.
What are your favorite cities in Italy and in the U.S.?
Florence is where I grew up, so I always try to go back when I can. My family and friends are there, and it’s a magical city. I often travel to L.A. because it’s such a fun and exciting city. The music scene is really there, and there are many opportunities for a musician.
How do you define your life?
Overall, I have had a happy life, but I am a very emotional creative person, so I go through a lot of ups and downs. At the end of the day though, it helps me create more music.